AMP-What’s all the buzz about?
We would like to give you an update, in layman’s terms, on this latest technology trend. As our society moves toward accessing the web more frequently from our mobile devices, we need more speed. In its quest to meet this need Google has developed AMP which stands for “Accelerated Mobile Pages”. It was created from an open source platform much like a stripped down version of HTML. Mobile applications load instantaneously because content is cached in the cloud instead of Google fetching from each published website.
When using Google from a mobile device, web pages created using AMP will be relevant in the search results page. AMP pages load an average of four times faster and use 10 times less data than the equivalent non-AMP pages. Any story read will load with amazing speed along with ease in scrolling eliminating that frustrating jumping that often happens. In addition, it allows easy flipping through the search results by simply swiping from one full-page AMP story to the next. Resources at Google stated “the same code will work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.” Click here for a quick demonstration. Google- Accelerated Mobile Pages
At Infascination we ensure a satisfactory experience for our clients and their customers by utilizing AMP as an added feature when we develop a website. You can be confident that your presence in the “web” marketplace will be relevant and mobile friendly. If your site is outdated and is in need of a “face lift” we can bring it to the forefront. We will make sure it stands out by updating it with the latest technology. Call us today to see what enhancements we can bring to your site. If you need a presence in the market place, virtual business card, we can develop a site that will uniquely represent you with a professional design that will “infascinate” your target market.