SSL for SEO
Cybersecurity is at the forefront of the mind of many business owners today. Obviously, HTTPS offers security, thus it is the best option to improve your position in Google’s algorithm. Here are additional SEO benefits for your consideration.
- Better rankings.
First, Google has confirmed the slight ranking boost of HTTPS sites. Like most ranking signals, it is difficult to isolate on its own, but this is still something to keep in mind. On the plus side, the value of switching to HTTPS is very likely to increase over time.
- Referenced Data.
When traffic passes to an HTTPS site, the secure referral information is preserved. This differs from what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is “direct.”
- Security via encryption.
HTTPS adds security for your SEO goals and website in several ways:
- It verifies that the data transmitted is encrypted which prevents Man-in-the-middle vulnerability.
- It prevents tampering by third parties.
- It makes your site more secure for end-users.
- It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.
The conclusion is that switching to HTTPS will improve your position with Google’s ranking algorithm. Along with the SEO benefits we discussed previously, HTTPS is the best practice as a cybersecurity solution for your website transmissions. Security for your website and your end-users is the primary benefit of switching from HTTP to HTTPS.
HTTPS is not only better for security but also for referrer data and other SEO strategies. When looking at the issue holistically and considering the current advantage of understanding and utilizing Google’s announced algorithm update, I recommend switching over to HTTPS as soon as possible to keep up with benefit of this new factor in Google’s ranking process.